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4 cases of using Minalea solutions
#1
Volume of calls to technical support and quality of responses
Context
In a large bancassurance network, the network's employees can contact a support platform if they have questions about the range of products and cover, or if they wish to request tariff exemptions.
Observation
Annual call volumes are considerable, and the average call duration is constantly increasing.
Issue
How can network employees be given the opportunity to find answers to warranty questions themselves, easily and quickly, and guarantee the reliability and consistency of these answers?
Implementation
Deployment to all network and technical support staff,
- Personalised assistance in getting to grips with the solution.
- After a few weeks, technical support redirects users to AirChat for simple questions.
- Gathering of feedback from several users after 3 months of operation.
Solution
my Pitch , with Chat functionality.
Advisers can ask AirChat any questions they may have about guarantees and find all the details they need quickly, without having to call technical support.
Results
40% fewer calls:
a considerable time saving for employees and technical support.
Shorter calls
Average call duration reduced by 5 minutes after a few months
Employees
more effective
They are now in a position to provide a direct response to customers without making them wait, they are reinforcing their position as experts and are continuously training themselves in the range of products and services on offer.
#2
Advise customers and explain their prices with relevant arguments on guarantees and services
Context
Within a national network of general agents, agents are short of time, but also of factual and precise arguments to promote their offers and provide highly targeted advice to their prospects and customers.
Issue
How can we promote the quality of our offer and better explain our prices?
Implementation
- An initial roll-out was carried out on an initial product range (MRH).
- Following a test phase, post-deployment interviews were organised to obtain initial feedback and prepare for the national roll-out.
- The national roll-out was carried out on all the ranges selected.
Results
Increased
retention rate
Growth
in new business success rate
Our teams
are better equipped and more confident, they have a better grasp of their subject and can promote their offerings by adopting an expert stance
Improved customer advice
#3
Save time on the sales front and improve control over the quality of analyses produced by the network
Context
A large mutual health insurance company with a nationwide presence was looking to free up some of its advisers' sales time.
Part of their time is spent carrying out comparative health insurance studies for their customers across the country.
Issue
How can we help advisers to reclaim their sales time and stop spending time on research produced for customers?
How can we pool the analyses delivered to customers and make them more reliable, thereby considerably reducing the risk of error and improving efficiency?
Implementation
- Joint work with the client's strategy consultant: preparatory interviews, understanding of needs, implementation of an iterative pilot phase and feedback workshops following the pilot.
- National roll-out across the individual and self-employed health ranges at the end of the pilot, and feedback from advisers after 3 months in operation.
Solution
my pitch Santé, with a function for calculating out-of-pocket expenses and the introduction of specific feedback to the customer.
Customers can view the results of the study online, and advisers know whether the study has been consulted.
Results
Better control
of the risk of error: studies issued are checked at a central point.
Uniform
analyses, identical graphic quality throughout the country, for consistent branding
35%
of sales time freed up on average per point of sale (advisors' statements)
#4
Positioning a new offering in relation to the rest of the market
Context
A marketing department is developing a new offering (HRM).
In a very short space of time, it needs to :
-
understand the positioning of its current offering
-
Identify areas for improvement in this offering;
-
Verify the new positioning of the future offering prior to its national launch;
-
identify the points that distinguish the new offer from its most frequent competitors, and find ways of communicating with its network and the general public.
Issue
How can you objectively and factually analyse the positioning of a product or service on the market, and draw out areas for development to best position a new product or service on the market?
Implementation
- Joint work with the client's strategy consultant: preparatory interviews, understanding of needs, implementation of an iterative pilot phase and feedback workshops following the pilot.
- National roll-out across the individual and self-employed health ranges at the end of the pilot, and feedback from advisers after 3 months in operation.
Solution
market vision, the solution that maps an offer very precisely in its market.
Customers can view the results of the study online, and advisers know whether the study has been consulted.
Results
An objective and rational view of its offer
Optimum positioning
compared with other guarantees and options on the market
Use the graphical views
to present developments in the new offering internally.
3 solutions
to meet all your needs
Solutions for
Marketing services Offer design
With market intelligence, give your head office teams powerful tools for analysing and monitoring the insurance market.
Thanks to our artificial intelligence, our solutions meet the needs of product managers to position, design and improve their offers.
Benefit from strategic intelligence and accurate analysis to stay competitive and innovate with confidence.
Solutions for
Networks
With my pitch, simplify every stage in the sale of your insurance products thanks to our innovative solutions.
Designed for networks, our artificial intelligence tools support your teams from the first contact to the conclusion of the sale, making the process smooth and efficient.
Offer your customers a personalised, optimised advice experience, while boosting your sales performance.
Solutions for
end customers
With self care, you can offer your customers intuitive tools to help them understand your insurance offers more clearly.
Integrate our solutions directly into your customer sites, enabling your users to run simulations, clarify their choices and make the best decisions.
Simplify their online experience with personalised, accessible advice, and boost your customers' confidence in your products.