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To position yourself in relation to your competitors and optimize your pricing policy
study
price positioning
To compare yourself to the market and support you in redesigning your offers.
benchmark
guarantees
To understand customer attitudes.
Identify their expectations, test concepts, customer journeys and arguments
studies
qualitative
To identify good practices for winning and building loyalty and strengthening the commercial efficiency of your network.
interviews
sales networks
To support you in redesigning your websites and mobile applications
benchmark
customer areas
To help you optimize your online subscription process
benchmark
digital subscription journey
Notre raison d'être
Our mission is to help players in the banking and insurance sectors to increase their commercial effectiveness by providing them with the insights they need to understand their customers' expectations and by delivering operational recommendations on the key levers for selling their products.
Our approach & added value
To achieve this, we have developed a global approach combining 6 main complementary methodologies, which today enable us to support you across a range of needs, from demand, supply and pricing to sales and communication.
These different methodologies have been in use for many years. They can be combined and hybridized to provide you with the most ad hoc response possible, because your problem is unique, as is the study that will be delivered to you.
The research team is made up of 7 senior experts, all specialists in insurance and banking. They can draw on a panel (individuals and companies) as well as unique databases - owned by Minalea - concerning the product offering and communication of operators in these markets.
Presentation
To position yourself in relation to your competitors and optimize your pricing policy.
Using our tools and all of our databases, we analyze your pricing position for each segment and geographic area.
study
Price positioning
Example of a made-to-measure price benchmark
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To understand customer attitudes.
Identify their expectations, test concepts, customer journeys and sales pitches.
studies
qualitative
Exemple d'étude réalisée
pour un leader historique en
ASSURANCE SANTÉ
Title: Survey of long-term care insurance policyholders
Methodology: 12 face-to-face interviews (6 individuals / 6 couples) with policyholders aged 55 to 65 with long-term care insurance.
Main objective: To understand the motivations and levers/arguments that prompted people to take out long-term care insurance.
To identify good practices for winning and building loyalty and strengthening the commercial efficiency of your network.
interviews
sales networks
Example of tailor-made qualitative study
Methodology: A dozen one-hour telephone interviews with a dozen advisers and general agents.
Objectif principal : Identification des bonnes pratiques mises en œuvre sur le marché permettant de renforcer l’efficacité commerciale des agences sur cette cible de clientèle
Example of a study carried out
for a historic leader in
HEALTH INSURANCE
To help you optimize your online subscription process
benchmark
digital subscription journey
Title: Documents to be signed by the customer when taking out motor insurance online
Méthodologie : Collecte des documents soumis à signature via des parcours de souscription en ligne et en agences pour une douzaine d’assureurs
Objectif principal : Identifier s’il existe ou non un questionnaire reprenant les déclarations de l’assuré sur le bien à assurer visant à responsabiliser le souscripteur sur le risque d’une fausse déclaration.
Example of a study carried out
for a historic leader in
HEALTH INSURANCE
To support you in redesigning your websites and mobile applications
benchmark
customer areas
Titre : Benchmark des espaces de gestion en complémentaire santé collective
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Example of a study carried out
for a historic leader in
HEALTH INSURANCE
Methodologies
To carry out our tailor-made studies, our experts use methodologies adapted to your needs.
Qualitative studies
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In-person focus groups / Individual face-to-face or telephone interviews / Online surveys (qualitative blog, etc.).
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Targets: Individuals / NPOs / VSEs / SMEs, product owners & potential policyholders.
Pricing benchmarks
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Definition of the profiles to be priced, selection, reconciliation and rating of formulas using the in-house database.
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Collection of prices on the internet and/or in branches, depending on the operator and the product: motor, personal accident, health & provident (individual and group), vehicle fleet, etc.
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Presentation of results using Power BI.
Guaranteed benchmarks
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A database unique in the market - Premium Monitoring Centre - with over 4,000 indexed insurance contracts.
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Collection of general terms and conditions at the point of sale or via our panel, construction of comparative analysis grids and drafting of the report.
Benchmark customer areas
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Recruitment of panellists from the MINALEA panel (1,200 individuals & 400 professionals/companies) to access the management areas (motor, MRH, health, provident, multi-risk professional, savings, etc.).
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Screen captures, anonymisation and report writing.
Subscription journey benchmark
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Recruitment of panellists from the MINALEA panel (1,200 individuals & 400 professionals/companies) willing to initiate or finalise a subscription.
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Taking screenshots for the digital pathways, collecting desktop publishing data and drafting the report.
Sales network interviews
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To compare yourself to the market and support you in redesigning your offers.
benchmark
of guarantees
Benchmark example of tailor-made guarantees
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Arold
SAILLEAU
Studies
Director
Emmanuel GORNY
Author's expertise
Bertrand
MINOT
Research project manager
Etienne
COUDRON
Data
Analyst
Stéphanie
RIBAU
Research Project Manager
Florine
RIOLET
Author's expertise
Our experts
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