Expectations of young wealth executives in terms of relationships in the age of digitalization
85 Pages
French
Release :
2021-07-12
What young wealth executives expect from their operators in terms of relationships and digital tools.
AUTHOR
Bertrand MINOT
Studies project manager
Note the way this segment is treated today and list the factors of satisfaction and dissatisfaction of this clientele.
Draw up an image assessment of the various heritage stakeholders.
Identify the expectations of this segment in terms of digitalization of the relationship and its degree of autonomy for carrying out simple operations
Test their propensity to remunerate advice based on the degree of human intervention in the service.
Objectives of the study
1. RELATIONS WITH OPERATORS AND PERCEPTION OF DIFFERENT CATEGORIES
HERITAGE STAKEHOLDERS
1. Diversity of financial institutions whose executives can be clients
1.1. Number of establishments where young wealth executives have placed their savings/investments
is lying
1.2. Openness or not to the use of account aggregators
1.3. Nature of the operators chosen
1.4. Nature of operators versus savings objectives
1.5. Perception of the incumbent operator
1.6. Criteria for choosing different operators
1.7. Management methods
1.8. Frequency of intervention and operations carried out
1.9. Financial literacy and sources of information
1.10. Nature of the advisor with whom young wealth executives are in contact
1.11. Importance and role of the dedicated advisor (ideally)
2. Operators considered central in heritage matters and level of satisfaction with them
2.1. Nature of the most important operator for asset management and reasons
2.2. Opinion on processing by this operator
2.3. Level of satisfaction with this operator
3. Image and legitimacy of the main categories of heritage stakeholders x
3.1. Banking operators (general banks, private banks, online banks)
3.2. Non-bank operators (management companies, insurers, robo-advisors)
3.3. Independent professionals (CGP and notaries)
2. PLACE OF DIGITAL AND APRIORIS TOOLS ON THIS THEME
1. Current relationship situation and opinion on it
1.1. Channels usually used in relational matters
1.2. Perceived usefulness of the agency
1.3. Perceived usefulness of the phone
1.4. Perceived usefulness of email
1.5. Perceived usefulness of Chat
1.6. Preference between operator site via computer and mobile application
1.7. Use of the operator's social networks to communicate with them
2. Experience of management operations carried out alone online on a savings product
2.1. Operations most frequently carried out alone online by autonomous experts
2.2. The operations most frequently carried out alone online by dependent neophytes
3. Experience with videoconferencing and openness to this channel
3.1. Experience of videoconferencing with their operators
3.2. Perceived advantages and disadvantages of video conferencing
3.3. Predispositions to videoconferencing
3. POSSIBLE ARTICULATION BETWEEN AUTOMATED SYSTEMS AND HUMAN INTERACTION
1. Determination of ideal combinations between automated devices and human relations
1.1. When entering into a relationship with a new operator
1.2. When entering into a relationship with a new advisor
1.3. For carrying out an asset assessment
1.4. For carrying out a regular or one-off situation assessment
1.5. For subscribing to an investment
1.6. In the event of carrying out a management operation on a savings product
1.7. For taking out a real estate loan
1.8. For subscribing to consumer credit
1.9. For receiving educational information or news
2. Degree of openness to treatment combining artificial intelligence and expert advisors
2.1. Degree of confidence in artificial intelligence (for defining the investor profile and
for the management of an investment)
2.2. Openness to a more personalized treatment proposal based on AI, without an advisor
dedicated but with possibility of contact with experts
2.3. Openness to remuneration for the expert's intervention
Companies analyzed
Study methodologies
Comprendre de quelle manière les réseaux de vente sont organisés, accompagnés et animés pour la vente d’assurances prévoyance individuelles.
Analyser la dynamique commerciale mise en place pour équiper les clients et/ou prospects : temps forts, événements, offres ponctuelles et permanentes.
Relever les différentes pratiques et démarches des conseillers pour commercialiser les offres : ciblage, opportunités commerciales, cycle d’équipement,….
Réaliser des focus par type d’assurances : GAV, temporaire décès, dépendance et obsèques.
Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence
I. ÉLÉMENTS DÉCLENCHEURS DE CHANGEMENT D’ASSUREUR
II. CRITÈRES DE SÉLECTION
III. PROCESSUS SUIVI
IV. VOLATILITÉ POTENTIELLE
Enquête quantitative en ligne auprès de 1000 retraités ayant changé d’assureur santé au cours des 3 dernières années.
Analyse des élements déclencheurs et des parcours clients.
Enquête changement d'assureur santé des retraités 2023
Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude
20 one-hour individual telephone interviews
20 telephone interviews carried out from May 31 to June 11, 2021 with executives under the age of 40 with financial assets of at least €100,000 with the majority invested in one or more products submitted to the markets
2 target segments surveyed
10 Savvy and independent in financial matters
10 Dependent neophytes feeling amateur in financial matters and feeling the need to be supported (delegated management).
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