Benchmark of arguments and online quotes for individual health supplements

I. SEMIOPRAGMATIC ANALYSIS OF THE COMMUNICATION OF OPERATORS’ WEBSITES

1. Positioning of operators based on their product introduction speeches

2. Advantages of operators highlighted in their communication

3. Elements highlighted regarding the individual supplementary health offer

4. Other incentives for subscription (price advantages, labels, etc.)

5. Integration of the online quote tool

II. ONLINE QUOTE REQUEST PROCESS

1. Process

• Number of steps and questions asked

• Display of a forecast time and possibility of monitoring process progress

• Fluidity of the route

2. Elements taken into account for the definition of policyholders and beneficiaries

3. Method of estimating needs

• Care stations taken into account

• Number of guarantee levels offered

• Proposal for reinforcements and/or additional offers

• Quantification of needs

• Qualification of needs

• Possible consideration of budgetary limits

4. Help and support during the process

5. Commercial approach

III. PROPOSAL OBTAINED AND SUBSCRIPTION POSSIBILITIES

1. Health insurance proposal

• Number of proposals and mode of presentation

• Level of detail

• Integration of reimbursement examples & out-of-pocket simulator

• Possibility of modifying the level of coverage or adding reinforcement(s)

2. Elements highlighted regarding the complementary health offer

• Highlighting services (access to care, assistance, digital)

• Price elements (promotional offer, couple reduction, etc.) and other advantages (loyalty)

3. Proposal of additional offers and nature of these offers

4. Issuance of the quote and possibilities offered at the end of the simulation process