Qualitative survey on group health insurance
99 Pages
French
Release :
2023-05-31
Why do companies with 10 to 50 employees change operators and what type of health contracts and operators do they turn to?
AUTHOR
Bertrand MINOT
Studies project manager
- Understand the reasons leading to the prospect of changing operators.
- Identify the objectives pursued by this change of contract and operator.
- Analyze the planned subscription process.
- Understand what is the most convincing incentive in a new contract.
- Investigate the place of health/foresight coupling.
Objectives of the study
I. REASONS FOR CHANGE AND OBJECTIVES PURSUED
1. Different reasons leading to the change or the decision to change soon
1.1. Disappointment
1.2. Deterioration of the relationship with the operator
1.3. Increased costs
2. Origin of the change request (employees / management / request from a competing operator)
3. Objectives pursued by this change
3.1. Budget considerations
3.2. Improved management for the company
3.3. Market constraints (conventional obligations, alignment with competitors)
3.4. Improvement of benefits for employees (guarantees, services)
3.5. Managerial objectives (attraction or retention of employees)
II. SELECTION OF THE OPERATOR AND THE COMPLEMENTARY
1. New operator chosen and reasons for this choice
1.1. Criteria for choosing the new operator or those we plan to interview
1.2. Potential prescriber
1.3. Possible role of conventional recommendation
1.4. Image of insurtechs and predisposition to question them
2. New offer chosen and reasons for this choice
2.1. Importance given to the price
2.2. Role of guarantees and those considered the most important
2.3. Place of services for businesses (legal and tax support, digital services)
2.4. Place of services for employees (digital services, access to care services,
assistance, advice and prevention)
III. SUBSCRIPTION PROCESS COMPLETED OR CONSIDERED
1. Level of competition
1.1. Reasons for using or not using a broker
1.2. Number of operators surveyed or potentially surveyed
1.3. Possible comparison and method of comparison
1.4. Perception of the ease or difficulty of comparing offers
2. Internal validation method of choice
3. Subscription terms
3.1. Types of subscription used or considered (online / remotely / face-to-face)
3.2. Perception of the benefit of videoconferencing in the subscription process
IV. PLACE OF HEALTH / PROVISION COUPLING
1. Perception of the health/providence couple
1.1. Importance given to the collective insurance contract and reasons
1.2. Adherence to the health/protection coupling or refusal and reasons
2. Actual or envisaged positioning and importance of coupling
2.1. Change made or not / considered or not
2.2. Importance of coupling (opening level and conditions)
Companies analyzed
Study methodologies
Comprendre de quelle manière les réseaux de vente sont organisés, accompagnés et animés pour la vente d’assurances prévoyance individuelles.
Analyser la dynamique commerciale mise en place pour équiper les clients et/ou prospects : temps forts, événements, offres ponctuelles et permanentes.
Relever les différentes pratiques et démarches des conseillers pour commercialiser les offres : ciblage, opportunités commerciales, cycle d’équipement,….
Réaliser des focus par type d’assurances : GAV, temporaire décès, dépendance et obsèques.
Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence
I. ÉLÉMENTS DÉCLENCHEURS DE CHANGEMENT D’ASSUREUR
II. CRITÈRES DE SÉLECTION
III. PROCESSUS SUIVI
IV. VOLATILITÉ POTENTIELLE
Enquête quantitative en ligne auprès de 1000 retraités ayant changé d’assureur santé au cours des 3 dernières années.
Analyse des élements déclencheurs et des parcours clients.
Enquête changement d'assureur santé des retraités 2023
Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude
One-hour individual telephone interviews
18 interviews with executives or managers of SMEs with 10 to 50 employees (HRD, bosses, accountants, etc.) who were decision-makers in the choice of complementary health insurance offered to the company's employees and in charge of the subscription process (not delegation to a broker).
All in a company where the manager does not benefit from the same complementary health insurance contract as the employees.
All considering changing operator for the company's complementary health insurance or having changed in the last 24 months.
3 sectors having been investigated
Industry
Trade
Services
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