Borrower insurance management areas
183 Pages
French
Release :
2024-01-08
Benchmark of web & mobile application management spaces of a dozen operators
AUTHOR
Emmanuel GORNY
Study project manager
Analyze and compare the management spaces made available to policyholders from the main market participants, insurers & delegated managers
Highlight the most common transversal and management functionalities, those the most innovative/differentiating
Identify actors who are stalling or ahead of others
Objectives of the study
I. COMPUTER MANAGEMENT SPACES
1. TRANSVERSE FUNCTIONALITIES
1.1 Login page - Authentication
1.2 Home page
1.3 Management of personal data
1.4 Contact methods
1.5 Management of contact preferences - notifications - dematerialization
1.6 Features relating to an “inclusive” approach (visually impaired, deaf and hard of hearing)
2. MANAGEMENT FEATURES
2.1 Information relating to the contract - downloadable documents
2.2 Management of payment terms
2.3 Management of bank details for payment of contributions and reimbursements
2.4 Claim declaration - In the event of work stoppage - In the event of disability
2.5 Functionalities in the event of renegotiation - credit repurchase - early repayment
2.6 Termination of the contract
3. OTHER FEATURES RELATED TO LOYALTY AND MULTI-EQUIPMENT
3.1 Claims management
3.2 Presentation & access to the loyalty program
3.3 Sponsorship
3.4 Presentation of additional offers (health, savings, protection, etc.)
II. MOBILE APPS
1. TRANSVERSE FUNCTIONALITIES
1.1 Login page - authentication
1.2 Home page 1.3 Management of personal data
1.4 Contact methods
1.5 Management of contact preferences - notifications - dematerialization
1.6 Functionality relating to an “inclusive” approach (visually impaired, deaf and hard of hearing)
2. MANAGEMENT FEATURES
2.1 Information relating to the contract - downloadable documents
2.2 Management of payment terms
2.3 Management of bank details for payment of contributions and reimbursements
2.4 Claim declaration - In the event of work stoppage - In the event of disability
2.5 Functionalities in the event of renegotiation - credit repurchase - early repayment
2.6 Termination of the contract
3. OTHER FEATURES RELATED TO LOYALTY AND MULTI-EQUIPMENT
3.1 Claims management
3.2 Presentation & access to the loyalty program
3.3 Sponsorship
3.4 Presentation of additional offers (health, savings, protection, etc.)
Companies analyzed
Study methodologies
Comprendre de quelle manière les réseaux de vente sont organisés, accompagnés et animés pour la vente d’assurances prévoyance individuelles.
Analyser la dynamique commerciale mise en place pour équiper les clients et/ou prospects : temps forts, événements, offres ponctuelles et permanentes.
Relever les différentes pratiques et démarches des conseillers pour commercialiser les offres : ciblage, opportunités commerciales, cycle d’équipement,….
Réaliser des focus par type d’assurances : GAV, temporaire décès, dépendance et obsèques.
Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence
I. ÉLÉMENTS DÉCLENCHEURS DE CHANGEMENT D’ASSUREUR
II. CRITÈRES DE SÉLECTION
III. PROCESSUS SUIVI
IV. VOLATILITÉ POTENTIELLE
Enquête quantitative en ligne auprès de 1000 retraités ayant changé d’assureur santé au cours des 3 dernières années.
Analyse des élements déclencheurs et des parcours clients.
Enquête changement d'assureur santé des retraités 2023
Test broker
APRIL, KEREIS, MULTI-IMPACT
Insurance Network
ABEILLE, CNP, GENERALI, GROUPAMA, GMF, MACIF, MAIF, SWISSLIFE
Mutuelle 45 and joint group
MGEN, MNCAP, PRO BTP
Others
AGIPI, CARDIF
Method of collecting information
Recruitment of policyholders agreeing to provide us with their username and password allowing access to their customer area.
Policyholders are rewarded for their participation via gift cards.
Treatment & Period
The screenshots are taken by Minalea and are archived after masking confidential elements (identity of the insured).
The screenshots were taken in October and November 2023
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Study plan
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