Marketing levers for VAE insurance

I. USES OF VAE BY UNINSURED OWNERS

• Main uses of VAEs by the owners themselves

• Possible use of e-bikes by other people

• Possible parking of VAEs in the street

• Possession of equipment to limit the risks associated with the use of the VAE

• Predisposition to repair your VAE yourself and possession of equipment to do so

II. MISAVENTURES RELATED TO THE USE OF THE VAE AND EXPERIENCED FEARS

• Mishaps/accidents already encountered when using their VAE

• Spontaneously felt fears

• Ranking of risks according to the two targets on a proposed list

• The risks least feared by each target on a proposed list

III. KNOWLEDGE OF VAE INSURANCE, PERCEPTIONS AND REASONS WHY THEY ARE NOT INSURED

• Spontaneous knowledge of VAE insurance and sources of knowledge for those who know

• What this spontaneously evokes for those who did not know

• A priori spontaneous image of such assurance

• Usefulness/imagined coverage of VAE insurance by non-owners

• Reasons why they are not insured for their VAE

• Possible role of the obligation to have an approved padlock in these reasons for non-subscription

IV. REACTIONS TO THE FEATURES OF VAE INSURANCE AND FINAL INTEREST AFTER READING THE PRODUCT

• Prioritization of guarantees among 5 guarantees offered

• Interest and prioritization of support services among 4 services offered

• Possible interest in covering your current bike not yet insured

• Possible interest in insuring yourself in the event of purchasing a new VAE

• Maximum annual cost envisaged and possibly accepted

• Reactions to 4 offers presenting different coverage and prices

• Predisposition to pay more to also cover the accessories and equipment of the VAE

• Possible predisposition to pay more for insurance so as not to have to pay a deductible in the event of a claim

V. LEGITIMACY OF OPERATORS TO OFFER AN VAE INSURANCE CONTRACT AND CONSIDERED SUBSCRIPTION PROCESS

• Considered subscription time

• Most legitimate operator in the event of a subscription made after purchasing the VAE

• Preference between a specific contract and an option within the HRM contract

• Predisposition to encourage competition between operators

• Subscription terms envisaged

• Predisposition to subscribe online