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Levers to conquer SMEs in employee savings

99 Pages

French

PDF

Release :

2024-06-17

Qualitative survey of around twenty SMEs having recently equipped themselves with employee savings (PEE and/or PERCOL) or considering it soon or having recently changed operator or planning it soon

AUTHOR

Stéphanie RIBAU

Studies project manager

  • Understand the reasons leading to the establishment of an employee savings system (PEE and/or PERCOL) or the change of operator to employee savings.

  • Analyze the subscription process carried out or planned for SMEs having recently equipped themselves or considering it or having changed operator or planning to do so (place of possible prescribers, role of the internet, level of competition, operators selected and reasons , possible involvement of staff representatives, subscription arrangements, etc.).

  • Identify the characteristics of the offers that may influence or have influenced their choice (levels of account maintenance fees and financial fees, types of support offered and diversity of management offers, place of ISR, digital tools for the company and employees, etc.).

Objectives of the study

I. REASONS LEADING TO OR CONSIDERING EQUIPMENT

1. Incentive by regulatory obligations or requirements of the CCN or the sector agreement

2. Request from employees and/or will of management

3. Response to the context (purchasing power issue) or to the competitive environment

4. Tax and social benefits


II. PURSUED OBJECTIVES OF THE EQUIPMENT

1. Managerial objectives (attraction and/or retention of employees)

2. Increase in employee productivity

3. Improvement in the adaptation of production costs to the vagaries of activity


III. CHOSEN OR CONSIDERED OPERATOR AND CRITERIA FOR CHOOSING THIS OPERATOR

1. Nature of the operator selected and opinion on other categories of stakeholders (including fintech)

2. Selection criteria (notoriety, experience, specialization, solidity, proximity, pre-existence of the relationship, recommendation, canvassing)


IV. NEW DEVICE CHOSEN OR CONSIDERED AND SELECTION CRITERIA

1. Main selection criteria (level of fees, number, diversity and performance of supports, management methods, nature and diversity of financial managers, labels and rewards)

2. Importance of telephone and digital services for employees (web space and application, tutorials, investor profile definition tool, ease of online procedures, investment simulator, online financial coach, account aggregator)

3. Importance of services to the company (handling of administrative formalities, ease of integration and removal of employees, payment of profit-sharing or profit-sharing, monitoring and information)


V. PLAN OF SUBSCRIPTION PROCESS OR FOLLOWED

1. Place of the Internet in the search for operator/contract

2. Possible comparative approach and method

3. Possible involvement of staff representatives in the process

4. Subscription methods (online, remotely with telephone/email/video, with in-person stage) and appetite for videoconferencing and 100% online subscription

5. Desire for support in setting up the system (handling of administrative formalities, information regarding compliance with regulations, information meeting with employees, etc.)

Companies analyzed

Study methodologies

Une enquête quantitative auprès de 1 000 français

Comportement et attentes des français en matière de prévention habitation

Benchmark d’une quinzaine d’espaces internet et applications mobiles en épargne salariale et retraite d'entreprise (PEE, PERCOL, PERO)

Benchmark des espaces de gestion en épargne salariale et retraite collective

  • Comprendre de quelle manière les réseaux de vente sont organisés, accompagnés et animés pour la vente d’assurances prévoyance individuelles.


  • Analyser la dynamique commerciale mise en place pour équiper les clients et/ou prospects : temps forts, événements, offres ponctuelles et permanentes.


  • Relever les différentes pratiques et démarches des conseillers pour commercialiser les offres : ciblage, opportunités commerciales, cycle d’équipement,….


  • Réaliser des focus par type d’assurances : GAV, temporaire décès, dépendance et obsèques.

Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence

I. ÉLÉMENTS DÉCLENCHEURS DE CHANGEMENT D’ASSUREUR

II. CRITÈRES DE SÉLECTION

III. PROCESSUS SUIVI

IV. VOLATILITÉ POTENTIELLE

Enquête quantitative en ligne auprès de 1000 retraités ayant changé d’assureur santé au cours des 3 dernières années.

Analyse des élements déclencheurs et des parcours clients.

Enquête changement d'assureur santé des retraités 2023

Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude

Method of collecting information

Financially compensated one-hour telephone interviews
Recorded interviews subject to transcription
Land construction period: April 2024

Sample

2/3 SMEs with 10 to 49 employees and 1/3 SMEs with 50 to 99 employees
SMEs throughout France in all sectors of activity except insurance/banking
Business leaders or senior executives actively involved in the process of setting up the employee savings system
SMEs having implemented an employee savings scheme (PEE and/or PERCOL) in 2023 or planning it for 2024, or if the implementation is before 2023, having changed operator in 2023 or planning it for 2024 .

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